Photography Business Names: How to Find the Perfect One for You
Coming up with photography business names can be a challenge, but having a good one is essential to your marketing efforts. In this post, we’re going to give you some pointers that will put you in the right direction on finding a name for your photography business.
What Makes A Good Photography Business Name?
Photography businesses need to have names that explain what they are quickly and accurately. You want your potential customers to know what type of photography you specialize in as well as how your business operates.
One of the most common practices is to use your own name and then add what specific kind of service you perform. While this technique can work great if you’re working on your own, it is not as scalable as other options. The other thing you have to consider is that your name might not be the most memorable when compared to other options.
You should decide before you name your business whether or not you want to scale and hire people at some point, or if you want to remain a sole proprietorship. Your name will say a good deal about the size and scope of your business and it’s something that you don’t want to take lightly.
Brainstorming Photography Business Names
Every name search needs to start somewhere. Brainstorming is a great way to make progress on your name search. The more people you can get involved the better. There are even a few excellent pieces of software designed specifically for brainstorming.
Get a few people together, possibly incentivized by pizza, and start a brainstorming session. You can reserve a room at the library or even host one in your home if you’re up to it. Try your best to make the environment as comfortable as possible for the session so that everyone feels comfortable and ideas can flow easily. Here are a few tips from Glassdoor on how to run a great brainstorming session on your own.
Successful brainstorming sessions can be a great way to find a starting point that you can build off of. Once you have a few good ideas on paper you can workshop them with the same group and try to find something that works well.
Getting Your Creative Juices Flowing
If you don’t have time to do a brainstorming session with friends, or simply don’t want to, there is still a lot that you can do on your own. One of the best places to start this process is on the internet.
There are tons of great resources where you can find lists of other photography business name ideas and guides. Below we have listed some of the best examples of these resources for you to browse:
Video Guide from Cole’s Classroom: This is an excellent video that walks you through a practical approach to naming your photography business given by someone who has done it before.
FeltMagnet Name Suggestions: This is a great guide complete with name suggestions made by the wonderful resource “FeltMagnet”. This is a good place to go if you’re looking for some quick inspiration to get yourself moving in the right direction.
Guide from PhotoMBA: This guide is packed full of valuable info about the theory behind name selection for photography businesses. It gets extremely in-depth when it comes to how you should approach the naming process and really breaks down how to do this effectively.
Before you just throw the word “photography” at the end of your name and call it good, you should take some time and see if you can’t come up with a better solution. Coming up with the right name for your photography business is a must if you want to remain competitive and get ahead.