Corporate video production is the process of making internal company videos that are not intended for marketing purposes. These videos can communicate your policy to new team members or update your employees on changes happening in the company. So, should you produce these kinds of videos yourself or should you hire a production company?
The idea of internally creating a corporate video used to be outlandish. In the past making a corporate video was too complicated to be handled internally and if you wanted a professional product you needed to bring in a video production company.
This article will explore why corporate video production much is easier today than it ever has been and why it’s now possible to consider using an internal team to produce your next corporate video.
Why corporate video production is important
Corporate videos bring an extra layer of professionalism to your company and are a great way to handle internal communications. The best part about using a video to communicate information is the level of accountability it brings. Everyone on your team is accountable for understanding the information you communicate to them in a video. Videos are great for training too.
Hiring a video production team can be expensive, especially if you’re a smaller operation. So how would you go about making a video internally?
Helping your team produce a video
2018 is a time when consumer video recording, editing, and distribution are easier than ever before. You get to decide how many resources you can devote to the project, but you shouldn’t be discouraged by a small budget. You probably have most of the tools you need to shoot a video in your office already; check out this article from Wistia about making a professional video on an iPhone.
Video production management is important if you want your videos to be made efficiently while keeping the quality high. It might seem intimidating at first, but production management is something that you can do yourself as well. To learn more about how to organize your next video project; here is an article from Sproutvideo that details the entire process.
The question is not can you shoot your own video, it’s where will you shoot your video?
Your first instinct might be to shoot your corporate video in your office, but it can become an issue if you have to move. You should try to make your video so that you can keep using it for as long as it is relevant to your company. One way to keep your videos consistent is to shoot them in a film studio, and this is where Madstudios can help.
Filming in a studio increases your production quality and ensures your video will stay relevant for years to come. The Madstudios app lets you find and rent film studio spaces easily right from your smartphone. You could assign a few of your team members the job; they could rent a space on Madstudios and probably get the video made in a day.
Most of the hard work of making a corporate video is in the content writing. Making scripts, and planning for a day of filming will sometimes take longer than actually shooting the video. When you’re ready to start writing, here is a great video script template from Hubspot that can help keep you organized. While Hubspot is focused more on videos intended for marketing, the script outline works great for non-marketing related videos as well.
The moral of the story is, you don’t need to overthink corporate video production, and you probably have all the resources you need to make a great video already at your disposal. All you need to do now is carve out some time and get to work!
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