Music video production has become easier and more accessible in recent years. Having a quality music video used to mean an artist’s career was taking off, but now almost any musician can make one. Twenty years ago video production technology and the lack of widely available video editing software were a recipe for an expensive music video.
Only professional production studios could make high-quality videos, but not anymore. You’re able to do some decent music video production right on your smartphone, check out this great article from Much.com.
You need to find your balance between totally guerrilla style and professional music video production. Below we’re going to look at how you can make a great looking music video with or without a music video production company’s help.
Should you hire a music video production company?
If you’ve ever gotten a quote for doing a music video from a production company, then you know that they’re not cheap. It’s tempting to consider the idea of doing it yourself. If you do decide to go it alone, make sure that you have the necessary resources in place before you start.
The benefit of having a production company create your music video is they already have the knowledge and equipment to do a great job. If you plan on doing the work yourself, then you will need to find a location to film and rent or buy the all the equipment.
However, you can certainly get creative with your production strategy. For example, the artist Lil Dicky did the music video for his song “$ave dat money” entirely himself. Lil Dicky claims that internally producing the video saved him $30,000 and stands as a testament to what modern technology and a little creativity can accomplish.
While we’re not suggesting that your music video production take the same radical approach that Lil Dicky did, some things can be learned from his method. Hiring a professional video production company might be an excellent option for you too, just make sure that you have the budget.
Securing great music video locations
One of the more expensive and complicated things about music video production is renting a location to film. Your production may also require using a professional video studio space to capture specific types of shots or effects.
If you want to use locations like boats, mansions, or clubs in your video then you’re usually going to have to pay to rent those spaces in most cases.
So where do you start?
Just ask: This might seem funny, but you’d be surprised what can be accomplished merely by asking people if you can film. If you find a space that’s not traditionally rented out or used for video production, the first thing you want to do is ask the owners if it is okay to film there. Lots of people are sympathetic to artistic causes and it never hurts to ask as long as you don’t keep pestering the owner if they say no. Best practices here would involve a phone call or an email that politely asks for permission and explains exactly what you intend to do.
Use digital resources: The perfect place to film can be as close as a Google search away. If you spend a few hours searching the internet and calling different locations for pricing and availability, you’ll more than likely find a place to suit your needs. You could use the MADSTUDIOS platform as well to quickly search a wide range of available spaces in your area and book time at one without ever leaving the app. Another strategy would be to link up with other local artists on social media and ask where they have filmed in the past.
Contact your local Film Commission: Basically, every major city has a film commission; think of it as your one-stop shop for everything related to film. Besides handling permits and incentives, your local film commission has decades of information and advice related to filming in the area. Many times, contacting the film commission and asking for help is a great way to start your production and begin your search for a location.
While hiring a music video production company to create your video and manage your project could be great for your situation, you do have other options. All the resources you need to get your next music video production off to a great start are readily available to you. Musicians today have more control over their productions than ever before and this should be seen as an opportunity to do great things.
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