Marketing your photography services is key if you want to grow your business. Today there are so many options and strategies out there that can help get your name in front of potential customers and help you close more business. Here in this article, we’re going to talk about some marketing strategies that you can use right away to get your photography business moving in the right direction.
How to market your photography services in 2019
The world of marketing has changed, and you need to adapt quickly if you want to stay ahead of the curve. When you’re a photographer, you have to market yourself as much as you market your services. People want to know that you have the skills and experience necessary to do a good job on their project, but how do you show this?
Get a Website:
A website is a crucial aspect of a photography business. People will do the majority of their shopping for photography services online, so it’s imperative that you have a presence in the online space. You don’t have to have something incredible, just a place where you can showcase your work and where people can contact you.
If you’re thinking about making your own website, then services like WIX and Squarespace make it easy to build a functional site fast. Make the extra effort to find a good domain name to match your business as well. Once your site is up then it can serve as a place to push traffic to from your marketing efforts, think of it as the foundation of your online business.
Get Active on Instagram:
While it’s true that other social media sites like Pinterest can be very important to a Photographer’s business, Instagram is by far the most crucial for photographers. Instagram is more complex than simply posting photos, you need to make sure you’re posting at prime hours and engaging with your audience to ensure that your efforts are effective.
Building a following on Instagram isn’t as difficult as many people would have you believe. A good strategy is to pick a theme for your account and then stick to it. Believe it or not, audiences on Instagram value consistency in quality and theme over just about everything else. The photos you post don’t have to be the same kind that you provide for your business, but they do need to demonstrate your proficiency as a photographer. Start building your following and keep building it.
Collect emails and run email campaigns:
Once your website is established, collect emails with a newsletter or promise of coupons. You can organize your specials into monthly offers and send these directly to your subscriber’s inboxes. Email marketing is one of the most effective ways to gain business and should be looked at as a serious asset in your marketing efforts.
To effectively run an email campaign you’ll need to use a service that helps you automate your sends. We recommend Mailchimp because it’s an easy to learn and scalable tool that you can rely on. Mailchimp can be integrated into almost any website and should be your first choice when looking for a solution.
Meet and Greet:
As a photographer, another great way to advertise your services is through in-person events. Try to find events that might have clientele, show up and talk to them in person, shake hands and pass out business cards.
Sometimes the best ways to get your name out there is get out there yourself. Join some local meetups that focus on the sectors that you’re targeting and show up. You can even bring some your equipment along with you to prove that you’re the real deal, just don’t overdo it.
How Much Should You Invest in Marketing?
You should never look at your marketing efforts in a set dollar amount. Instead, you should think of your marketing in terms of a percentage of your revenue. You should never spend more than 18% of revenue on your marketing. Make sure to track what’s working and what isn’t so you can invest more in the efforts that actually make a difference.
Your own budget will determine the most effective route for you to take with your marketing, but there are a ton of things you can do that don’t cost you anything.
Getting your marketing efforts organized is key to growing your photography business. Start with establishing your online presence and then branch out to more gorilla and in-person type marketing. Once you have a website up then you can direct traffic to it and gain business.
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